Pylon advertising: what it is and how it works

A pylon advertisement is a modern element of outdoor and interior advertising, representing a vertical structure up to 3 meters high. Thanks to its versatility, pylons can be used both outdoors and indoors, becoming not only an effective advertising tool but also a harmonious part of urban or interior spaces. They are particularly attractive at night, when lighting highlights their visual appeal.

Installation of pylon advertisements

Pylon advertisements act as a type of informational beacon, informing passersby and drivers about nearby establishments such as gas stations, shopping or business centers, car dealerships, and other locations. They can be placed along roads as directional signs, helping to guide clients or attract attention to products and services.

Types of pylon advertisements and their purposes

There are several main types of pylon advertisements, each serving different purposes:

1. Navigation pylons – indicate directions and may provide information about the distance to towns or specific locations.

2. Advertising pylons – feature bright, unique designs and are used to promote products and services. They can be created in formats like city boards, prism boards, or roller systems.

3. Interior pylons – used in large venues such as shopping malls or business centers, functioning as navigational tools within the premises.

Appearance and features of pylon advertisements

Pylon advertisements are self-standing structures that resemble stately columns, fulfilling their function around the clock. Historically, they can be compared to stone markers that once guided travelers. Today's pylons have evolved significantly and boast several unique characteristics:

• Height: Pylons are notably tall, making them stand out from other advertising structures.
• Navigational Function: Their primary role is direction and navigation, with advertising as a secondary, supporting feature.
• Multifunctionality: Modern technology allows pylons to serve multiple purposes, enabling various organizations to use them simultaneously for advertising campaigns.
• Ideal Fit for Urban Landscapes: Pylons blend seamlessly into urban environments, whether installed outdoors or indoors.
• Affordability: Pylon advertisements are a great choice for small businesses due to their accessibility and effectiveness.

Stages of pylon production

The production of a pylon advertisement is a technically complex process that requires specialized preparation. Before the structure is installed, it goes through several important stages:

1. Consultation with the Client: The client decides on the need for a pylon and contacts specialists for consultation.

2. Client Meeting: All project details and the functionality of the future pylon are discussed.

3. Design Approval: After creating the design, it is approved by the client and relevant authorities to obtain installation permits.

4. Production: The project enters production, where the pylon is manufactured according to specified parameters.

5. Installation and Launch: The finished pylon is delivered to the installation site, where it is assembled, connected, and put into operation.

6. Reaping the Benefits: Once installed, the pylon works to attract new clients, bringing the client dividends from their investment.

Cost of a pylon advertisement: Ready-made projects vs. Custom orders

The price of pylon advertisements depends on several factors. Ready-made designs are typically less expensive, as their production is streamlined and does not require additional development costs. However, if a pylon is made to custom specifications, the cost may vary depending on the client's specific needs and preferences.

In conclusion, pylon advertisements are an effective way to draw attention to your business, regardless of its size. They provide an affordable and long-lasting solution, working for you 24/7, ensuring a constant flow of clients and improving the visibility of your company.

If you need to design, manufacturing and installation of pylon advertisement in Baku and in a whole Azerbaijan, then immediately contact us.