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Outdoor advertising companies in Azerbaijan: Trends, Opportunities, and Competition

In recent years, indoor and outdoor advertising has become one of the most effective and widespread forms of advertising in Azerbaijan. Top advertising companies and agencies operating in Azerbaijan, particularly in Baku, employ various innovative methods to convey the messages of both local and international brands to a broad audience. Changes in the country’s economic and social infrastructure, especially urban planning and the expansion of transportation networks, have further increased the significance of outdoor advertising. In addition to advertising companies, agencies in Azerbaijan act as key intermediaries between client companies and production companies. These agencies take orders from clients, approve the design, and have them produced by manufacturers before delivering them to their clients, earning commissions in the process.

Outdoor advertising companies and pricing in Baku

Advertising companies independently set the prices for their advertising services and products in the market. Factors such as the material used for the advertisement, labor, transportation, installation, dismantling, and tax costs are considered when forming a budget, and the company's profit margin is added before presenting it to the client. This is generally how prices for both indoor and outdoor advertising are determined.

Types of advertising companies and their services

Production advertising companies typically offer the following list of services:

• Indoor and outdoor advertising
• Stand production (exhibition stands, product display stands)
• Large format printing services (vinyl, banner, backlit, etc.)
• Vehicle vinyl advertising (autobranding)
• Roadside advertising (pylons, totems, and other street signs)
• POS material production
• Design services (3D, AutoCAD, graphic design)

Advertising companies offer various prices regulated by the overall market for these services.

Advertising equipment used, service, sales, and pricing

Each advertising company uses a range of equipment to provide production services. This includes printing machines (Roland, Mimaki, Maxima, Flora, Allwin, etc.), vinyl cutting plotters, laser cutting machines of various sizes (mainly various Chinese brands), CNC cutting machines (brands from Turkey and China), saw machines for producing furniture and stands (also brands from Turkey and China), PVC edge-banding machines for MDF and LDSP (laminate) (Turkish and Chinese brands), and, for companies that also work with metal, metal bending and cutting machines, laser cutting, and powder coating equipment. Additionally, printing machines vary widely in type and quality. Some advertising companies operate as "360-degree" services, also providing promotional and printing services, owning printing and paper printing equipment as well.

How do outdoor advertising companies in Azerbaijan operate?

Outdoor advertising companies play a crucial role in delivering brands' and businesses' messages to a broad audience. These types of advertisements are displayed on billboards, posters, digital screens, and other outdoor media, and they are an effective means of attracting the attention of consumers. Companies and agencies operating in this field in Azerbaijan work through a complex process, from brand strategy development to the installation of advertisements.

1. Client interaction and strategy development

The work process for outdoor advertising companies begins with establishing contact with the client. Meetings are held and discussions are conducted to ensure the product adheres to the brand's guidelines. Measurements of the product or the location where it will be displayed are taken, and photos are captured. After taking the client's needs into account, the next step is to move on to the design of the advertising product. Sometimes, this design and sizing can be provided directly by the brand or company.

2. Advertisement design and creative work

Based on the client's notes or brief, the advertising company begins the design work. The design process starts according to the agreed materials and measurements. Clients are typically presented with 3D design visuals and technical drawings prepared in AutoCAD. Smaller advertising companies with limited resources may handle this work in CorelDRAW and present graphic design images to the client.

3. Budget preparation and pricing proposal

Once the client approves the design, the advertising company proceeds with budget preparation. The prices for the product are calculated based on the different materials used for the advertisement, and a budget is drafted. The company then prepares a price proposal based on this budget and presents it to the client. At Brandex, this process is conducted through ERP software.

4. Advertisement production and installation

Once the budget is approved, the company moves on to the production phase. During this stage, outdoor advertising companies use various materials and equipment to produce the advertisements. Materials such as vinyl, banners, acrylic, forex, MDF, LDSP, Alucobond, illuminated diodes, LED lights, cables, iron box profiles, and others of varying thickness, type, and price are used. In Azerbaijan, this stage is carried out in accordance with both local and international standards.

After production is completed, a special team is sent to the site to install the advertisements. The installation of outdoor advertisements, the placement of large LED screens, and the installation of other outdoor media in a safe and aesthetically pleasing manner are crucial steps. In larger cities like Baku, this process is carried out according to government regulations and permits.

Conclusion

The work mechanism of outdoor advertising companies consists of several stages, and each of these stages plays an important role in the successful production of advertising materials. Unfortunately, in the current market, there are companies that fail to deliver quality services and products, alongside successful and reliable advertising companies.

Brandex Design and Production Company has been operating in the advertising sector for over 8 years and shares its international experience with its clients as the one of the best advertising company in Azerbaijan. With a highly experienced production team, state-of-the-art equipment, and production facilities, the company collaborates with many well-known local and international brands and companies. You can also contact us to obtain advertising services at affordable prices and high quality.